bpm Workshop: Build Personas That Actually Work (And People Remember)

A hands-on workshop for product managers, marketers, designers, and founders to create actionable user personas. The session covers common pitfalls, customer segmentation, persona frameworks, and validation techniques. Participants will build their own personas using guided templates and learn how to use them effectively in decision-making. Hosted by Berlin Product Managers community with co-hosts Varun Jain and Carlo Cantarini.